What does my business need? An in-house SEO or SEO agency

For businesses to succeed in the modern world, they need to use SEO best practices. If a website is properly optimized, it will rank organically for high-value keywords, get traffic from organic search, and eventually generate sales leads that will turn into paying customers. Search engine optimization is important, which is not a secret, but who will do the SEO work? Marketing teams have two options: they can hire an SEO agency or build a team of SEO experts in-house.

In this blog post, we look at the following:

  • What are in-house SEO and SEO agencies?
  • What’s the difference between the two, and what are the pros and cons of each?
  • Which option should you pick?

What is In-house SEO?

In-house SEO is done by a team of marketing experts that your company hires and puts together to handle daily marketing and SEO tasks. These people will be in charge of things like internal SEO audits, on-page optimization, fixing technical SEO problems, making content, building links, researching keywords, and analyzing competitors.

Members of an in-house SEO team might have titles like: SEO Specialist, SEO Manager, or SEO Director.

The number of people on your team and what they do will depend on how big your business is and what you do.

It’s important to know that SEO tasks are usually given to people who are part of a larger marketing team. For instance, you could add a Marketing Specialist to your team to help with SEO work. As a generalist, this person might also be in charge of things like paid social campaigns, email marketing, and public relations. Since in-house marketers often have to do a lot of different things, it can be hard for them to give SEO the time it needs.

What are SEO agencies?

An SEO agency is a group of experts who help companies in different industries improve their search engine rankings. Together with their clients, agencies do SEO audits, come up with full SEO strategies, and fix both technical and on-page problems.

SEO companies hire experts who have been trained and worked in the field for a long time. A lot of the time, employees at agencies specialize in a certain part of SEO, like link building or technical SEO. Team members work on each client’s site in their area of expertise, making sure that all SEO best practices are being used and that nothing gets missed.

What’s the difference between SEO done in-house and SEO done by a firm?

The main difference between hiring an SEO agency and doing SEO in-house is that your in-house team is only hired to do SEO work for your company. An SEO agency, on the other hand, works with many different clients in different industries. Visit http://jesse-bowser.com/a-brief-and-concise-overview-of-what-a-buyers-agency-is/ to read about A brief and concise overview of what a buyer’s agent is.

If you choose to do SEO in-house, your company will hire people to work on marketing and SEO, but if you hire an SEO agency, depending on the scope of work, they might be in charge of all of your company’s SEO.

You might be wondering how to choose between the two at this point. Should you hire new people to work on SEO for your business, or should you hire an SEO agency to do the work for you? Let’s look at what’s good and bad about each one.

Both pros and cons of doing SEO in-house:

You’ll have a better idea of what’s going on and be able to make changes quickly. Internal staff will know your company’s culture, values, and overall business goals. It’s easy for in-house SEO teams to work with other teams, like PR, web development, and sales.


  • It can take a long time and cost a lot of money to find and train qualified employees. 
  • It can be expensive to hire a full-time employee or a team of employees. 
  • It’s unlikely that an in-house employee will be an expert in a certain area of SEO because they’ll have a lot to do.
  • The work might take a long time to finish because in-house workers have to decide what to do first.

Hire an SEO Agency: Pros and Cons


You’ll save time and money by not having to hire people internally, and you’ll get an experienced team right away. SEO agencies have the industry knowledge to help you solve SEO problems that your team might not know how to solve on its own.

It’s often cheaper to hire an SEO agency than to put together a team in-house. Agencies hire experts who specialize in different areas of SEO, so all of its parts will be taken into account.

Since agency employees are experienced and good at what they do, turnaround times for deliverables can be shorter than they would be in-house.


Agencies work for a lot of different clients; good agencies will keep communication open with their clients, but sometimes it’s easier and faster to talk among themselves;

Finding the right SEO agency for your business can be hard. Hiring an SEO agency requires a lot of trusts, so it’s important to find a team you like and think you can trust.

Which option should you pick?

Whether you hire an in-house SEO team or an SEO agency depends on many things, such as the size of your business, the industry it’s in, and your overall business goals. Most of the time, hiring an agency is a better investment than hiring full-time employees because it will cost your business less money and give you a bigger return.

The best way to figure out which is best for you is to set your SEO goals (if you haven’t already) and figure out if an in-house team or an SEO agency will help you move the needle on important SEO KPIs more effectively. Think about how much work needs to be done, how hard it is, and how much money you have.

If you aren’t sure what SEO work needs to be done, you could hire a reputable company to do an SEO audit. This will give you a better idea of your website’s overall health so you can decide if you need an in-house SEO team or an SEO agency.